Tien Tzuo

Tien Tzuo is the world’s foremost authority on the “The Subscription Economy.”

He is CEO and Founder of Zuora, the leading Subscription Economy SaaS provider. Born out of Tzuo's experiences at Salesforce, a pioneer of the subscription model, Zuora was founded in 2007 following his roles as chief marketing officer and chief strategy officer. He is the author of the USA Today, LA Times and Amazon best selling book, Subscribed: Why the Subscription Model Will be Your Company's Future - and What to Do About it.