Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand leadership for national media outlets, an in-demand speaker and consultant, and an influential writer.
 

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass), the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies (Nicholas Brealey/Hachette Books).
News media including CNBC, FOX Business TV, The Wall Street Journal, and NPR call on Denise when they want an expert point-of-view on hot business issues.