Adam Alter

Adam Alter is a teacher, New York Times bestselling author and marketing specialist, who has published two successful books, including Irresistible in 2017.

He is an associate professor of Marketing at New York University, holds an affiliate position in the New York University Psychology Department, and has written for publications including Washington Post, WIRED, Slate and The New York Times. His work has taken an extensive look at decision-making processes, judgement and human cognition, and has been widely published by several academic journals and print outlets internationally.