Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics at Duke University Dan Ariely has an impressive career, with achievements in writing, research and business.

He is Founder of The Center for Advanced Hindsight and several other companies, and has spent years dissecting why we make the wrong decisions and how we can change these patterns. His TED talks are some of the most popular on the platform and he is the author of multiple New York Times bestsellers, including The Honest Truth About Dishonesty.